Display device



April 11, 1950 R. H. ARBIB 2,503,988

DISPLAY DEVICE Filed Dec. 11, 1947 BY HmpgMdD/w ATTORNEY Patented Apr. 1950 UNITED STATES PATENT OFFI( E;v f-

I 2,503,988 I' l' Q I "'7 DISPLAY DEVI E g Richard H. Arbib, Huntin'gma'wob as, Mien, as.-

signer to United States Rubber Company, New York, N. Y., a corporation of New J ersey Application December 11, 1947, Serial No. 79 1,097

1 Claim.

(Cl. 40-125) I more particularly to a display device for use in promoting the sale of pneumatic tires;

It is an object of my invention to provide a new and improved display device for. tires which is so constructed and arranged as to represent the configuration of the wheel on which the tire is mounted.

It is another object of my inventionto provide a tire display device to which different selected advertising material may be added for selling different brand names of tires.

A further object of my invention is to provide a tire display devicewhich may be made from sheet material and which is of simple construction so that it may be manufactured at low cost.

In the accompanying drawing Fig. 1 is a .perspective view of my display device mounted in position on a tire; Fig. 2 illustrates the device as punched from fiat sheet material; and Fig. 3 shows the manner in which the display device is assembled.

Referring to the drawing, Fig. 1 illustrates a pneumatic tire I in the center of which is mounted a display device 2 constructed from flat sheet material in accordance with my invention. The display device is given a configuration corresponding to that of one of the disc wheels which are in popular use today. To this end, the device is provided with a centrally disposed plate 3 which simulates the wheel hub and an outer surrounding disc 4 which corresponds to the main body of the disc wheel on which the tire is mount- The display device is so constructed as to simulate a disc wheel in a very realistic way. It makes it possible for the tire dealer to display a considerable number of tires without the expense of providing a real disc wheel on which to mount them. The center plate 3 may carry any suitable design or insignia; it will probably be used to carry the brand name of the tire being displayed. By changing the advertising material on the plate 3 the display device is suitable for use with any brand tire.

In order to mount the device on a tire, the rear surface of the display carries a plurality of clips 5 which engage the tire bead wall. The outer disc 4 is provided with a ridge 6 and a groove 1 which are concentric with the plate 3. These lines serve to give the surface of the display sloping configurations similar to that of an actual disc wheel. In addition, they make it possible to construct the display device from flat sheet material in a manner now to be described.

To this end, the display device may be punched eral 8.

from a fiat sheet of. material in the form illustrated by Fig. 2. It'should be manifest that any 5 suitable low cost sheet material maybe used such as paper, cardboard, thin sheet metalor thin laminated sheets of plastic material although I prefer to use cardboard. The device may be cut in a single operation. -In doing this, the center plate 3 is formed substantially as a circle which is joined to the outer disc 4 along a portion of its periphery at the point indicated by the num- The outer disc 4 is formed as a ring or annulus the inner edge 9 of which isspaced a varying distance from the edge) of the plat'e3. In actual practice, the edge 9- is formed bycircumscribing a circle from the center ll .onthe plate 3 which is offset from the geometri center [2 of the plate from which the plate edge III is circumscribed. This means that the circles formed by the edges 9 and 10 are eccentric with respect to each other except at the small area 8 where the circles are tangent. The effect is that the plate 3 is hinged to the disc 4 at the point 8. The outer edge l3 of the disc 4 is similarly formed by scribing a circle from the center H so that the inner and outer edges 9 and I3, are concentric. Similarly, the ridge 6 and depression 1 are formed as circles circumscribed about the radius point I l. At the time that the disc 4 and plate 3 are punched from the sheet material the ridge 6 and groove 1 are scored or indented slightly in the surface of the material so that it may be folded along these lines when the display device is completely assembled for mounting on a wheel.

In order to fold the blank thus formed into a circle for mounting on the wheel a segment indicated by the angle A is removed from the disc 4. One side of the segment forms a radial edge M; the other side forms a radial edge 15 which is formed with a plurality of projections l6, l1 and 18. The projections are formed for insertion in slits I9 formed in the disc adjacent the edge [4. The projections l! and H! are provided with tangs 2B which look with the corresponding slits l9 to hold the disc 4 in assembled position. The center plate 3 itself is provided with a plurality of projecting tangs 2| which cooperate with recesses 22 formed in the edge 9 of the disc and which serve to hold the plate centered in position on the disc. It should be manifest that the entire display device illustrated in Fig. 2 may be cut from fiat sheet mate.- rial in a single .punching operation and that thereafter it may be assembled to circular shape for mounting on the tire.

In assembling the device, the two edges I4 and I3 of the disc 4 are brought together so that the disc, in efiect, is wrapped around the center plate 3, in the manner illustrated by Fig. 3. At this time the tangs 2| on the center plate are seated in the recesses 22 in the inner edge 9 as the two edges are drawn together. Then the projection l 8..is inserted zthroughzlthe corresponding slit "Hand locked in position 'by means of the tang 20. Next the projection I1 is inserted through the middle slit l9 and locked in position. By this time the two edges l4 and 1.5 will have been drawn together in slightly overlapping relationship and the remainingeprojection "l will project through the remaining -slit 1"9 which merges with the edge 9. As thus assemble'djthe display device takes the shape-10f sa sdisczw-heel and. is ready for mounting in the tire.

It should be noted that as the edges of the disc 4 are drawn together that the sheet material *will'ffoldor bend along tthelinesfiiormed by the :SCDPiITgS of 'the ridge *6 and grooves! .tc "permit z-thedisc-to be contracted somewhat in size-around center plate 3. The advantage of this aru'angement is ithat it permits the entire display rdeviceitobe made of fiat relatively inextensible ma'terialr-such as paper 101 cardboard, :which can then be assembled in a manner :such that it is :representative of the .:conf1guration of disc wheel having sloping-walls formed by "the circular ridge 16 and grooves l. The walls oft-he disc adjacent :ithe ridge .6 and groove *1 -wil1wary in slope and wvill 'move relative to each other :as the edges I 4 and 135 drawn together 'in contracting the :disc l.

My display device is one which may be easily constructed of low cost material. It may be made invarious diameters depending upon the size of tire which is to be used with the display. It will be apparent that the diameter of the disc 4 and the plate 3, as well as the spacing of the centers 'llllaa-n'd llamay be varied at will :depending upon *theparticdla-r size and;coniiguralt'ron of the display:

I Having thus described my invention, what I nlaimiand desire to protect by Letters Patent is: A display device for mounting in a pneumatic tilie comprisingzagpiece of sheet material cut out .-so .as't-ofhave 'a diitcular central plate simulating the wheel hub, an-outer circular disc out out on (a mentensnacedzsfirom the center of said central plate, said plate being joined to the disc over a small area, said disc having a segment cut out to form radially extending edges, and circular zscorings ion vrthe :surface 10f :said 'ldisc concentric therewith whereby :the surface of the idl-SC, when the radial (edges thereof are i'hmught itoefither, Lforms a simulated JdiSC 'wheel with ridged and grooved :areas.

RICHARD H.

REFERENCES CITED Tihe following .references :are of .Yrecord in :the file :01 this patent:

UNITED STATES "PATENTS Number .Name Date 1,803,298 eHeyiwocdeJ-r. "June 3, 3193.1 2,135 ;866 ABaig-e A- Jan. 42. .1940 

